I Came, I Saw, I Conquered

To begin with, I have always believed in hard work, a strong team, innovation, and expansion. When you start, you are very raw and a minimalist. I have undertaken multiple roles since I started the first gym. Growing from there to where we are now has been a long journey.

I have never been trapped in the strands of complacency. When I am asked about how this happened or how I plan the next step, it becomes tough for me to answer. Simply because one thing led to the other, and we just put in the hard work. I am connected to the roots and never forget where I started, and maybe that is what keeps me humble.

Years back, I visited IHFF as a visitor. Today, I am recognized for my work. And what have I built? A name that not only resonates with me and my team but is a customer-centric brand and a proud torchbearer of MAKE IN INDIA. As a title sponsor of the biggest fitness expo in the country, it has been an honour and a wonderful experience.

Successful and Productive 3 Days at IHFF

The perspective changes it all. Remember the "glass half full" theory? Whether it is half empty or half full entirely depends on the attitude of a person. When I took the decision to become the title sponsor at the biggest fitness event at IHFF, Mumbai, I was extremely glad to take this partnership to the next level. My team strategized the activities for the three days so as to make these the most productive and effective presence for us.

We were active from the day we took the decision. My strong team of dedicated individuals efficiently gave their inputs, and we took it upon ourselves to make the most of these three days. From stall setup to choosing our best equipment series for showcasing, to the roles of the designated team members—everything was charted out.

I am today proud to say that I am a team leader, and I see myself in each of my team members. Their zeal and enthusiasm are inspiring for me as well. I maintain a liberal and democratic environment which nurtures growth, promotes knowledge exchange, and is encouraging as well. All members share their inputs, and we try our best to incorporate whatever is best for the brand.

We Focused on Business, Ourselves, and Pro Ultimate!

We don’t wait for things to happen; we make them happen. We don’t rely on anyone to provide us with the opportunity; we create that opportunity.

Our focus and purpose for the expo were clear: To make the most of it, to make it constructive, to have maximum lead generation, to create presence, and to spread awareness about our different verticals. And this is exactly what we did. My digital team was proactive and ensured that we covered and created maximum content for our socials and our regular work.

All the designated teams were actively involved in their work:

• The Equipment Sales Team

• The Business Development Team

• The Apparels Team

• The Gym Software Team

• The Franchise Team

• The Academy

Including me, we were all busy attending to queries and constructive business meetings. It was indeed a point of pride to see this. I myself love to introduce my new equipment. I was in the business meetings, I had my itinerary set for the day, and we made it! Yes, we did.

Respect for Visitors at the Pro Ultimate booth

As a human, I have always believed that we are all equal. I believe in hard work, and while one can elevate themselves, what does not change is one's true nature.

I often see around me a marked difference in the treatment of people towards others—sometimes due to position, sometimes due to buying capacity. I was very clear that this is not something I will ever let myself or my company adopt. At Pro Ultimate, I value each customer, each visitor, and each individual.

If you are a single franchise owner or wish to have multiple gyms; if you wish to have a few pieces of equipment or a complete gym setup—you will get the same respect, love, and attention from us. Of course, as and when we have conversions and you become a part of our family, it becomes the development of a long relationship that shall last.

Pro Ultimate has the same ethos. We don’t judge anyone. ALL ARE WELCOME at PRO ULTIMATE. We, as a brand, have maintained this and value each and everyone. When we started, we had this notion that fitness lovers should be able to follow their passion, work out, and have the best fitness wear.

Team Involvement and Appreciation

A truly successful person is a TEAM LEADER, not a boss. In the journey of Pro Ultimate, I have grown, and my team has grown with me. It is a spectrum of growth that has resonated with everyone, and that is why it is multidimensional.

The very first team members who started with me in that first small room are today gym owners themselves and hold the highest positions in the corporate structure. May I also add that they are the indispensable pillars of the brand Pro Ultimate, and we are Pro Ultimate because we stand tall, together.